The Effectiveness of Two Online Persuasion Claims: Limited Product Availability and Product Popularity

Two experiments were conducted to evaluate the effectiveness of two online persuasion claims: limited product availability (e.g., only 3 items left) and product popularity (e.g., 94% of consumers bought this product after viewing this site). The popularity claim appeared to enhance quality perception, particularly among highly risk-averse consumers, and purchase intention. We attribute these findings to the quality signaling effect and the bandwagon effect of the claim. On the other hand, the limited availability claim exerted no influence: low message credibility and the lack of psychological reactance are deemed to be possible reasons for the insignificant effect of the claim.     

论消费者对网络银行安全问题的防范

现今网络银行已走进我们的生活,消费者在购物的同时也能享受到它所带来的方便。但随着网银业务的不断发展,也带来了不少安全问题,病毒、黑客等不安全因素正威胁着消费者的账户安全。本文以网上交易为例,从消费者的权益出发,重点论述了对网络银行账户安全可能造成威胁的几个因素,并列举了如今作为消费者能够采取的多种防范措施,和所能享受到的多种安全保障服务。     

中小企业建站需求在线管理平台的设计与实现

中小企业网站建设项目的实施过程容易出现因需求的频繁变更而导致的尴尬局面.本需求在线管理平台是以中小企业建站项目需求的有效获取和控制为目的而研发的服务于建站双方的需求管理系统,主要用于中小企业与建站服务公司之间的需求沟通,解决了建站服务过程中项目需求频繁变更而无约束控制的问题.     

Factores determinantes de la lealtad al proveedor de servicios turísticos online

The aim of this study is to analyze the factors determining loyalty towards online tourist services supplier with a model which integrates the influence of trust in tourism websites with the conceptual framework of the Theory of Planned Behaviour (TPB). The hypotheses were tested on a sample of 305 airline travel tickets online purchasers, with the use of structural equation models. The results of the empirical study suggest that the three variables of TPB (perceived control, subjective norm and attitude) positively influence loyalty towards Internet use to purchase airline tickets. The role of trust is especially relevant as it also boosts the effect of TPB variables. Finally, a set of managerial implications are considered.     

会展旅游的网络信息实证分析——以上海世博会为例

近年来,我国会展旅游发展迅速;作为会展旅游典型代表的上海世博会,为其深入发展起到了很好的示范作用。以网络旅游信息为对象,采用计量分析、情感分析等方法,依次分析和探讨了上海世博会的运营现状及其各片区（场馆）的受访状态。研究表明,多数游客能够认同或接受世博资源,且各片区（场馆）因其文化、地域等差异,存在着显著的冷热现象;网络媒体所承载的旅游信息,能够为相关部门有效衡量和评估会展旅游资源提供新的思路或方法。     

Online Group-Buying of Tourism Products: Effects of Value and Trust on Site Attachment,Altruism, and Loyalty

Although online group-buying is increasing rapidly, little theoretically based research has been conducted on behaviors of online group-buyers of tourism products. Thus, the purpose of this study is to develop and test a theoretical model examining the relationships among value, trust, site attachment, altruism, and loyalty in the context of online group-buying of tourism products. The results indicate that the six hypothesized relationships among value, trust, site attachment, altruism, and loyalty are significant and thus validate the theoretical model. The findings of this study provide theoretical and practical implications for academics and managers of online group-buying sites.     

网上银行在我国的应用与发展

随着信息技术的高速发展,我国的金融业也面临巨大变革,网上银行的出现就是重要的一方面,本文就网上银行在我国的应用和发展进行了探讨。     

The Impact of a Third-Party Assurance Seal in Customer Purchasing Intention

ABSTRACT

Although e-commerce is evolving at an incredible speed, asymmetric information and opportunism have increased online purchasing risks and market inefficiencies. The lack of face-to-face contact and the inability of the customer to touch and feel tangible products necessitate that online business must provide customers with reliable information and convince customers of their trustworthiness. While the research on Third-Party Assurance Seals (TPAS) is not new, the effectiveness of TPAS has not been persuasively addressed by empirical studies. Our study is different from previous efforts in that it is comprehensive because it combines consumer trust, perceived risk, and influences of TPAS in the B2C e-commerce context. The results of the study show that (1) the effects of TPAS on perceived risk are channeled through perceived trustworthiness, thus demonstrating the mediating role of perceived trustworthiness in B2C e-commerce, (2) perceived risk, perceived usefulness of website, and subjective norm appear to be significant predictors of intention to purchase from the website, (3) a third-party assurance seal strongly affects online shoppers' perceived trustworthiness toward online retailers, while the seal appears to have little effect on perceived risk directly; perceived risk is strongly associated with intention to purchase from the website.     

Online Gambling: Murky Legal Status and Vulnerable Socio-Economic Environment Pose Public Policy Challenges

ABSTRACT

The marketing of online gambling has been successful, measured by the revenues being generated and by its tremendous growth in popularity. After examining a growing body of relevant literature, this study analyzes the legal environment of the United States and European markets and its impact on the affected stakeholders. It was found that the legal status of Internet gambling in the United States is in a flux while enforcement is largely ineffective. An exploration of several future scenarios for the legal environment identifies the dire need for clarification of the legal status of the market as the federal government's most important policy challenge. Some suggestions made regarding future research include studies on promotion and consumer welfare.     

在线信息对酒店网上预订的影响研究——基于携程网酒店在线预订数据的分析

在线信息如何影响消费者购买决策是酒店在线服务的一个关键问题。文章基于携程网1092家酒店网上预订数据,通过对数线性回归模型,分析了酒店特征信息、顾客评论信息和预订平台推荐信息对4类不同等级酒店在线预订的影响。研究表明：顾客评论信息对各类酒店网上预订影响最显著,但对五星级酒店的影响最小;酒店特征信息对五星级酒店网上预订影响最大,其中客房价格信息对四星级、三星级和经济型酒店的影响不显著;推荐信息对四星级酒店影响很显著,但其中的用户评级对四星级以外的酒店无显著影响。文章通过对顾客评论信息中的5方面内容分析发现：顾客对酒店设施、服务水平、周边环境的评价均显著影响酒店网上预订,而客房卫生评价对酒店预订的影响不显著。该研究可为酒店在线分类管理与客户信息服务提供指导。